Local SEO

Local SEO services for home service businesses

Our local SEO services get home service businesses into the Google Maps top 3 for the jobs and towns they want, and we prove it with the same map scan every month.

We only use your details to send your audit. Privacy policy.

Free 5-minute audit. Fixes listed in order of impact.

What are local SEO services?

Local SEO services are the work that puts a home service business in the Google Maps top 3 when someone nearby searches for their service. Google ranks those three spots on relevance, distance and prominence. We build relevance with your Business Profile and service pages, and prominence with reviews and local links.

Key takeaways

  • Most calls from Google Maps go to the three businesses shown first.
  • You can't change your distance from a searcher, but you can change relevance and prominence.
  • We measure progress on a fixed geo-grid of up to 169 points, so you see exactly where you rank, street by street.
Results

Real numbers from local SEO projects

Results from projects led by Map Peak Digital's founder. Client names withheld; full method on each case study.

What's included

What our local SEO services include

Each plan is built from your audit, so you only pay for the work your business needs.

Google Business Profile

3 to 5 accurate categories, 20 or more specific services, every field filled, and steady posts and photos.

Service and city pages

One page for each service you want calls for and each key town, linked the way your profile is organised.

Technical and on-page SEO

Titles, headings, mobile speed, indexing and internal links, fixed in order of impact.

Local schema

One LocalBusiness entity with Service and FAQ markup, so Google reads your name, address and services the same way everywhere.

Citations and listings

Your name, address and phone made identical on Yelp, Bing, Apple Maps and trade directories.

Reviews

A simple way to ask every happy customer for a Google review, automated if you want it.

Local links

Chamber of commerce listings, sponsorships, suppliers and local news that show Google you're part of the community.

Monthly map scans

The same keywords, grid and time of day every month, with your top-3 share and your competitors' side by side.

Process

Your first 90 days

  1. Weeks 1 to 2

    Audit and quick fixes

    Full audit, profile categories and services corrected, the worst on-page issues fixed, and a baseline map scan.

  2. Weeks 3 to 6

    Pages and listings

    New or rewritten service pages, key city pages, schema, and your main citations cleaned up.

  3. Weeks 7 to 12

    Reviews and links

    Review requests running, local links coming in, weekly profile posts and photos.

  4. Every month

    Scan, report, decide

    A new map scan, a short report on rankings, calls and leads, and the plan for next month.

How we work

How we decide what to build next

Most agencies keep publishing the same kind of page. We let your map scan decide.

The threshold test

We compare your top-3 share with the leader in your market. Below 25% to 50% of their share, we build topical content that proves expertise. Above it, we build pages for the neighbourhoods where you rank 4th to 6th.

A written spec for every task

Before anything changes, we write down the page, keyword, schema and the rules it must follow: no fake reviews, no copied city pages, no hidden text.

Checked on the live page

We confirm every fix on the published page and in Google's tools, not in the editor preview, then request indexing.

Pricing

How much does local SEO cost?

Local SEO is quoted as a fixed monthly fee after your free audit. The price depends on how many services and towns you want to rank for and how strong the businesses already in the top 3 are.

  • You see the full scope before you agree to anything.
  • The monthly report shows what was done and what changed.
  • The free audit is yours to keep, whether or not you hire us.
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Who it's for

Who local SEO works best for

Service-area businesses where the customer searches, calls and books within a day or two. We have run local SEO for these trades, and contractors, roofers, HVAC companies and movers have their own pages: contractor SEO, roofing SEO, HVAC SEO and moving company SEO.

Chimney sweepsRoofersGeneral contractorsMoversHVACGarage door repairSiding and exteriorsPlumbing
Case studies

Local SEO case studies

What we did, what changed and what's still open. See all case studies.

Guides

Local SEO guides for home service businesses

Plain-English answers to the questions owners ask us before they hire for local SEO.

Questions

Local SEO questions, answered

How long does local SEO take to work?

Profile and on-page fixes can move rankings within a few weeks. Competitive towns usually take three to six months of steady work. In one project the top-3 share for a main keyword went from 5% to 74% in nine weeks; in another, a roofer took 15 weeks to rank on every point of the map.

Do I need a storefront to rank on Google Maps?

No. Service-area businesses that travel to customers can rank in the Maps top 3. Your Business Profile hides the street address and shows the area you serve instead.

Can you help me rank in nearby towns?

Yes, mostly through regular search results and neighbourhood pages. Maps rankings depend heavily on distance, so we target the towns where you already rank 4th to 6th, where a push pays off fastest.

Do you guarantee first place?

No. Nobody controls Google's rankings, and a guarantee is a warning sign. We commit to the work in your plan, scan the same grid every month and show you the before and after.

What do you need from me to start?

Manager access to your Business Profile and website, a list of your services and towns, and photos from real jobs if you have them.

Free audit

Get a free local SEO audit

Send your email and website. You'll get a short audit with the top fixes in order of impact, and a fixed quote if you want one.

5% to 74% of the map in the top 3 for "chimney cleaning"10.35 to 3.38 average Google Maps rank, main keywordEvery result shows its dates and method

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Or email carlito@mappeakdigital.tech · Book a call

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