24%68%
map top-3 share, main keyword
From an average Maps rank of 10.35 to 3.38
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
A Salem chimney and fireplace company was strong for fireplace retail searches and almost invisible for chimney service. Nine weeks of page, schema and profile fixes moved it into the Maps top 3 across most of the city.
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July 27 to October 1, 2026. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Maps top 3, "chimney cleaning" | 5% | 74% | |
| Maps top 3, "chimney sweep" | 65% | 100% | |
| Maps top 3, "chimney repair" | 10% | 38% | |
| Search clicks per 28 days | 96 | 191 | |
| Click-through rate | 1.3% | 2.5% | |
| Non-branded clicks per 28 days | 18 | 42 | |
| Pages with business or Service schema | 0 | 24 | |
| Content pages with no H1 | 16 | 1 |
Local Dominator scans for "chimney cleaning salem or" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.
The business ranked well for fireplace store searches but sat in the Maps top 3 on only 5% of the city for "chimney cleaning" and 10% for "chimney repair", its most valuable service terms.
The July 27 audit found 16 pages with no H1 heading, no business or service schema anywhere on the site, and the Business Profile still linking to the old http version of the homepage.
16 pages had no main heading. Each got one H1 naming the service and city.
The cleaning and sweep pages were merged into one, and new chimney repair and chimney cap pages went live, each with a consistent template: key takeaways, warning signs, process, cost, FAQ.
A business entity on 24 pages, with Service and FAQ markup on 17.
The Business Profile website moved from http to https. The old http homepage row in Search Console fell from 1,195 impressions to zero.
Pages ranking 2nd to 4th with no clicks got new titles and descriptions. Click-through doubled on the same impressions.
So the next phase can report calls and form leads, not only rankings.
Not everything went up. The "wood stove store" term fell from 86% to 21% top-3 coverage as a competitor took first place, spam backlinks grew from 386 to 1,016 referring domains and need a disavow decision, and only three new reviews came in during the nine weeks. Those are the next priorities.
Local Dominator geo-grid, 10 keywords, 133 pins at 1,609 m spacing, same settings and centre on both dates. Search Console compared two equal 28-day windows (July 1 to 28 and September 2 to 29, 2026). Google ran spam updates inside this window, so part of any movement may be algorithmic.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows.
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
Roofing company, Vancouver WA · June 11 to September 24, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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