Case study

From missing the top 20 to ranking everywhere in 15 weeks

A Vancouver, Washington roofer didn't appear in the Maps top 20 on most of its home grid. Fifteen weeks of Business Profile work, with no website rebuild, put it on every point of the map and in the top 3 on a third of it.

Roofing company, Vancouver WALocal SEOJune 11 to September 24, 2026Data: Local Dominator

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Results

Before and after

June 11 to September 24, 2026. Grey bar is before, orange is after.

MeasureBeforeAfterChart
Average Maps rank, "roofing companies"14.815.66
Grid points outside the top 2059%0%
Maps top-3 coverage13%33%
All-keyword average (3 keywords)8.425.46
Map scans

The Google Maps grid, before and after

Local Dominator scans for "roofing companies" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.

Before · June 11, 2026
Local Dominator Google Maps rank grid for roofing companies, before, June 11, 2026
After · September 24, 2026
Local Dominator Google Maps rank grid for roofing companies, after, September 24, 2026

The starting point

When the grid was first scanned in June 2026, the business didn't appear in the top 20 for "roofing companies" on 59% of its 9-point home grid around downtown Vancouver, Hazel Dell and Fourth Plain Village. Its average rank was 14.81.

What we did

  1. Audit and written specs

    A full audit and a written spec for each change: page, keyword, schema and the rules it had to follow.

  2. Monthly Business Profile posts

    Batches of 4 to 12 posts a month with real project photos, checked live on the profile.

  3. Products and location posts

    Roofing products added to the profile and posts for nearby areas such as Hazel Dell.

  4. Citations with photos

    Directory listings updated with matching details and project images.

  5. Three scheduled grids

    Three roofing keywords scanned on a schedule to guide each month's tasks.

What's still open

The northern areas, Hazel Dell and Minnehaha, still rank 8th to 16th. Next is targeted content for those areas and a full on-page and schema pass on the roofing service page, which this phase didn't touch.

How this was measured

Local Dominator scheduled geo-grid scans, 9 points at 0.5-mile spacing around the office, June 11 and September 24, 2026.

This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows. For this trade, see our roofing SEO page.

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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method

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