5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A Cleveland nonprofit that lends to and coaches small business owners needed a steady social presence. A planned weekly calendar built around real local business owners grew every platform it uses.
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Ongoing engagement. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Facebook followers | 100+ | 3,200+ | |
| Instagram followers | 200 | 2,943 | |
| LinkedIn followers | 0 | 1,661 | |
| Posts scheduled on X | 0 | 326+ |
The organisation's social accounts were small and posted irregularly, which made it harder to reach the local business owners it exists to help.
Posts planned ahead across Facebook, Instagram, LinkedIn and X instead of made up week to week.
The people the nonprofit funds and coaches became the main content, which is what followers engaged with most.
Campaigns tied to the calendar and the organisation's programmes, so there was always something specific to say.
These figures are follower counts. Engagement, reach and enquiry data aren't included in this summary, and the start date of the baseline wasn't recorded, so we don't claim a timeframe.
Follower counts read from each platform. Baseline figures are the counts when management began.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our social media for contractors follows.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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