Case study

Facebook from 100 to 3,200+ followers with a weekly plan

A Cleveland nonprofit that lends to and coaches small business owners needed a steady social presence. A planned weekly calendar built around real local business owners grew every platform it uses.

Small-business nonprofit, Cleveland OHSocial MediaOngoing engagementData: Platform follower counts

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Results

Before and after

Ongoing engagement. Grey bar is before, orange is after.

MeasureBeforeAfterChart
Facebook followers100+3,200+
Instagram followers2002,943
LinkedIn followers01,661
Posts scheduled on X0326+

The starting point

The organisation's social accounts were small and posted irregularly, which made it harder to reach the local business owners it exists to help.

What we did

  1. A planned weekly calendar

    Posts planned ahead across Facebook, Instagram, LinkedIn and X instead of made up week to week.

  2. Spotlights of real local business owners

    The people the nonprofit funds and coaches became the main content, which is what followers engaged with most.

  3. Seasonal campaigns all year

    Campaigns tied to the calendar and the organisation's programmes, so there was always something specific to say.

What's still open

These figures are follower counts. Engagement, reach and enquiry data aren't included in this summary, and the start date of the baseline wasn't recorded, so we don't claim a timeframe.

How this was measured

Follower counts read from each platform. Baseline figures are the counts when management began.

This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our social media for contractors follows.

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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method

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