5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A St. Paul and Minneapolis mover had suburb pages buried on page ten and local schema that was silently broken. Six months of technical fixes, new service and suburb pages and proper tracking grew both searches and booked enquiries.
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March 17 to September 13, 2026, vs the previous 6 months. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Non-branded clicks | 431 | 675 | |
| Non-branded impressions | 418,411 | 781,792 | |
| Total search clicks | 2,670 | 4,060 | |
| Sitewide conversions (GA4 key events) | 4,002 | 5,438 | |
| Session conversion rate | 14.39% | 19.4% | |
| Avg position, "local movers roseville" | 96.5 | 1.1 |
Suburb searches like "local movers roseville" sat around position 96, and service pages leaned on the homepage instead of ranking on their own.
A plugin setting had emptied the business address in the site's LocalBusiness schema sitewide, and the ZIP code didn't match the Business Profile. Traffic from the Business Profile was hidden inside other channels, so nobody could see what it was worth.
Found the RankMath multiple-locations setting that emptied the address and fixed the ZIP mismatch, both prerequisites for local eligibility.
Replaced old http image links, cleared legacy CDN references and sorted 151 deep pages by priority.
Pages for appliance, art and antique, packing and exercise equipment moving, plus Woodbury and Bloomington area pages.
Programmatic linking didn't reach the page builder's content, so links were added manually and the limit was documented.
UTM tags on the profile link revealed it drives 19% of all site conversions.
All 1,399 query rows pulled and split into branded and non-branded before any claim was made.
Rankings for big head terms like "moving company" are held but click-through is about 0.4%, so title and description rewrites are next. Several first-place suburb rankings get few clicks because the map pack takes them. Conversions here are GA4 key events; no revenue is claimed.
Search Console URL-prefix property and GA4, comparing March 17 to September 13, 2026 with September 17, 2025 to March 16, 2026.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our organic SEO services follows. For this trade, see our moving company SEO page.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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