5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A mover serving Minneapolis and Chicago lost almost half its sessions in six months, yet booked more jobs. Fixing a broken ads landing page, building proper schema and reporting honestly made organic search its top converting channel.
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March 17 to September 13, 2026, vs the previous 6 months. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Sitewide conversion rate | 6.69% | 14.56% | |
| Organic conversions (GA4 key events) | 1,676 | 2,085 | |
| Organic conversion rate | 15.66% | 20.1% | |
| Non-branded clicks | 1,173 | 1,404 | |
| Avg position, "moving companies minneapolis" | 19.3 | 10.5 | |
| Sessions | 65,798 | 34,525 |
Sessions fell 47.5%, but the business goal was booked jobs, not traffic.
Search Console showed clicks up 122%. That was false: an injected spam subdomain was ranking for gambling searches and produced 7,478 clicks with zero conversions. Separately, a duplicate page was overriding the Google Ads landing page, and 617 visitors reaching it converted at 0.32%.
Removed the duplicate page and confirmed the fix in live analytics, not the editor preview.
96% of impressions were non-brand with near-zero click-through; Minneapolis core terms were stuck around position 6 to 10.
With DOT licence identifiers, the real service area and a rating taken from the live Business Profile, not invented.
All 1,529 query rows segmented into spam, branded and non-branded. Headline growth was corrected from 122% to 26.5%.
The spam subdomain still needs to be cleaned up and secured, Chicago has no local map presence yet, and high-impression terms like "movers" (112,267 impressions, 0.1% click-through) need new titles. Conversions are GA4 key events; no revenue is claimed.
GA4 and Search Console domain property, comparing March 17 to September 13, 2026 with the previous six months. Search Console hides some anonymised queries, so segment totals are slightly below the period total.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our organic SEO services follows. For this trade, see our moving company SEO page.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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