5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A Woodbridge, Virginia heating and cooling company ranked in the Maps top 3 on 7% of its grid when the work started, just before a move to a new website. Service page rebuilds, schema and location pages took it to 18%, and halved the share of the map where it ranked 11th or worse.
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October 21, 2025 to September 1, 2026. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Average Maps rank, "hvac repair woodbridge va" | 8.12 | 6.64 | |
| Maps top-3 coverage | 7% | 18% | |
| Grid points ranked 11th or worse | 24% | 12% | |
| All-keyword average (5 HVAC keywords) | 9.85 | 7.82 | |
| AC repair grid (added July 2026) | 9.1 | 10.7 |
Local Dominator scans for "hvac repair woodbridge va" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.
In October 2025, the first month of the work, the business ranked in the Maps top 3 for "hvac repair woodbridge va" on 7% of its 10-point grid around Woodbridge and Prince William County, with an average rank of 8.12. On 24% of the grid it ranked 11th or worse.
The website was about to move to a new build, so every change had to survive the migration.
A six-part audit package, with every published URL crawled as raw HTML.
Target keywords scanned on a scheduled grid from October 2025.
Maintenance, AC installation and AC repair pages optimized, with FAQs written for AI Overviews, a 24/7 emergency section, a service-area section, brand names as text and unverifiable claims removed.
HVACBusiness, Service, WebPage and BreadcrumbList in one linked graph on the AC repair page, schema on other service and town pages, and geo coordinates corrected on eight pages.
Reviews page rebuilt, sitemaps submitted and re-indexed, and large images optimized.
Heating hub and furnace repair page fixed, a service-areas page built, and Manassas and Montclair location pages added.
Every change checked on the live page and in Google's Rich Results Test, then submitted for indexing.
The AC repair grid, added in July 2026, hasn't improved yet (9.1 to 10.7), so it isn't counted as a result here. The west side of the main grid toward Dale City still ranks 9th to 12th, and location content aimed there is next.
Local Dominator scheduled geo-grid scans, 10 points at 1-mile spacing around Woodbridge, October 21, 2025 and September 1, 2026. Work delivered with a partner agency.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows. For this trade, see our HVAC SEO page.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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