5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A Woodbridge, Virginia chimney company's site had been hacked with injected casino posts. The cleanup removed the spam from Google's results and rebuilt the city pages, while the business kept first place on the Maps grid for its main terms.
We only use your details to send your audit. Privacy policy.
Want the same audit for your business? It's free.
June 30 to October 8, 2026. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Gambling spam queries in Search Console | 32 | 1 | |
| Gambling spam impressions | ~23,559 | 32 | |
| Redirect loops | 7 | 0 | |
| City pages, unique text | ~20% | 78% to 92% | |
| Maps top 3, "chimney sweep woodbridge va" | not scanned | 92% | |
| Search clicks, Jul to Oct vs 2025 | 332 | 217 |
Local Dominator scan for "chimney sweep woodbridge va". This was the first grid scan for this keyword, so there is no before map. It shows the business held the top 3 on 92% of the grid while the site was being cleaned up. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.
The site had been hacked: hundreds of casino posts had been injected and were ranking in Google, with gambling searches making up about 23,600 impressions over 12 months.
The June audit also found the homepage canonical pointing at a redirect, seven redirect loops, and 18 city pages that were about 80% copies of each other.
About 405 gambling URLs now return 404; Search Console shows no manual action and no security issue.
The homepage is now self-canonical and all seven redirect loops are gone.
18 city pages rewritten to 78% to 92% unique text and 1,170 to 2,100 words each.
A hardcoded 5.0 rating was taken out of the homepage schema.
Spam backlinks from the hack were disavowed on July 29, 2026.
Seven keywords on a 133-pin grid as a baseline for every future report.
This one isn't finished, and we say so. Search clicks are down 35% year on year, partly because spam impressions disappeared and partly because Woodbridge head terms slipped in regular results. New spam backlink waves grew referring domains from 351 to 951, 15 empty gambling tag pages still need removing, and the old rating markup is still on 14 service pages. The map pack held throughout: the business leads all five chimney terms on the grid.
Screaming Frog crawl of 2,162 URLs, Search Console (July 7 to October 6, 2026 vs the same weeks of 2025), Ahrefs and a Local Dominator grid of 7 keywords and 133 pins on October 8, 2026. June had no map scan, so the map figure has no before.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our organic SEO services follows.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
Send your email and website. You'll get a short audit with the top fixes in order of impact.
5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
We only use your details to send your audit. Privacy policy.
Or email carlito@mappeakdigital.tech · Book a call