5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A Toronto cybersecurity firm moved from a hosted page builder to WordPress on a new domain, which meant starting Search Console from zero. A rebuild planned around search took it to 1.37M impressions and 1,000 ranking queries in six months.
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April 13 to September 13, 2026. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Search impressions (new property) | 0 | 1,372,678 | |
| Organic clicks | 0 | 11,400 | |
| Ranking queries | 0 | 1,000 | |
| Homepage H1 headings | 6 | 1 | |
| Homepage body copy (words) | 618 | 1,437 | |
| Homepage internal links | 41 | 116 |
The firm moved its site from a hosted page builder to WordPress on a new hostname, which created a new Search Console property with no history.
The old homepage had six competing H1 headings and 618 words, and the services hub had no H1, no structured data and a 356-character description copied from the homepage.
Canonical tags sitewide, a www and non-www redirect, a robots.txt fix at the CDN and 14 orphaned URLs resolved.
50 terms with 68,730 combined monthly searches mapped across 11 pages, with cannibalisation between the homepage, services hub and contact page resolved.
New titles, descriptions and one H1 per template; homepage copy grew 133% and its headings were restructured.
Service and ItemList schema on seven templates, FAQ schema and Person schema tying the CEO to blog authorship.
Isolated 1,350 ms of LCP delay from a background image and 760 ms of render-blocking resources.
Every fix confirmed with a server request after clearing caches, not in the editor preview.
92.5% of clicks went to one consumer how-to article, which is useful traffic but not B2B buyers, and average position slipped from 6.5 to 9.5 over the period. GA4 also recorded zero conversion events, which we flagged as the first fix in the handover.
Search Console for the new WordPress property (April 13 to September 13, 2026) and Internet Archive captures of the old site from March 2, 2026 for the before markup.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our contractor website design follows.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
General contractor, Grand Rapids MI · December 13, 2024 to September 10, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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