5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A general contractor in Grand Rapids, Michigan showed in the Maps top 3 on about a quarter of its home market. Local content, service page rebuilds and schema fixes took it to 68%, with no point on the grid ranked worse than 10th.
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December 13, 2024 to September 10, 2026. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Average Maps rank, main keyword | 10.35 | 3.38 | |
| Maps top-3 coverage | 24% | 68% | |
| Grid points ranked 11th or worse | 63% | 0% | |
| All-keyword average, 11-point grid | 6.76 | 2.36 | |
| All-keyword average, 8-point grid (from March 2025) | 10.49 | 2.20 |
Local Dominator scans for "general contractors grand rapids mi" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.
In December 2024 the business ranked in the Maps top 3 on about 24% of its grid for "general contractors grand rapids mi", with an average rank of 10.35. On 63% of the grid it ranked 11th or worse, which means effectively invisible.
An SEO audit, website check-up, local SEO plan, roadmap and issue tracker, with every page crawled as raw HTML.
Target keywords scanned on a fixed geo-grid, so every later change could be measured on the same points.
Grand Rapids blogs on kitchen remodel costs, weather and construction, decks and basements, plus location pages for East Grand Rapids, Highland Park, Zeeland and Kentwood.
Additions, kitchen, bathroom, basement, deck, carpentry and full-home remodeling pages optimised in several passes as Search Console data came in.
Incorrect Article and Person markup replaced with HomeAndConstructionBusiness schema; FAQ errors flagged in Search Console fixed.
Competing pages merged with 301 redirects, an ads-only page set to noindex, and weekly, then monthly, Business Profile posts.
The south edge of the grid toward Kentwood still ranks 6th to 9th, and a separate remodeling keyword grid has improved less than the main one. It's getting its own service page pass next.
Local Dominator scheduled geo-grid scans (11-point grid at 1-mile spacing and an 8-point grid), Search Console and Google's Rich Results Test. Map rankings also depend on distance, reviews and competitors, so these are outcomes of the whole engagement, not proof that one task caused them.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows. For this trade, see our contractor SEO page.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
Roofing company, Vancouver WA · June 11 to September 24, 2026
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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
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