Case study

From no top-3 map points to 105 of 133 for siding installation

A Denton, Texas siding company was missing from the top 20 on about half its grid for "siding installation Denton". Between June and October 2026 its average map rank for that search went from 17.37 to 1.72.

Siding contractor, Denton TXLocal SEOJune 29 to October 9, 2026Data: Local Dominator

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Results

Before and after

June 29 to October 9, 2026. Grey bar is before, orange is after.

MeasureBeforeAfterChart
Maps top 3, "siding installation Denton" (of 133 points)0105
Average Maps rank, "siding installation Denton"17.371.72
Maps top 3, "siding repair near me"055
Top-10 points, "best wood siding installation in Denton"0110
Maps top 3, "Denton vinyl siding experts"56133
Top-10 points, "affordable siding installation near me"3717
Map scans

The Google Maps grid, before and after

Local Dominator scans for "siding installation Denton" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.

Before · June 29, 2026
Local Dominator Google Maps rank grid for siding installation Denton, before, June 29, 2026
After · October 9, 2026
Local Dominator Google Maps rank grid for siding installation Denton, after, October 9, 2026

The starting point

In late June 2026 the business already ranked well for broad terms like "home exteriors", but not for the searches homeowners use to hire a siding crew. For "siding installation Denton" it was outside the top 20 on 65 of 133 points and in the top 3 on none.

"Siding repair near me" found it on just 15 of the 133 points.

What we did

  1. Ten keywords on one grid

    Ten siding searches scanned on a 133-point grid around Denton in June, so every later change is measured on the same points.

  2. Page-by-page technical audits

    Service pages audited one URL at a time, each finding confirmed before moving to the next.

  3. Internal links to town pages

    Service pages linked to the city service-area pages for nearby towns, so each one is found and supported.

  4. Service page content

    Installation and repair page copy optimised for the searches being tracked.

  5. Reviews on the site

    The on-site reviews widget updated to show new reviews.

What's still open

Not every keyword moved. "Affordable siding installation near me" and "storm damage siding repair Denton" lost ground, and "siding services" is still unranked. On a separate 64-point grid the profile disappeared from the map entirely on the October 1 check and was back by October 22, with "siding repair denton" in the top 3 on 63 of 64 points, so the profile is being watched closely. The October 9 audit also removed a crawl-delay rule and review schema that no longer matched real reviews.

How this was measured

Local Dominator geo-grid, 133 points with the same centre and settings, June 29 and October 9, 2026, plus a scheduled 64-point grid from August 27, 2026. Map rankings also depend on distance, reviews and competitors. Work delivered with a partner agency.

This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows. For this trade, see our SEO for siding contractors page.

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