Case study

From 2 to 133 of 133 map points in the top 3 for crawl space repair

A crawl space and foundation repair company in Elizabethtown, North Carolina ranked in the Maps top 3 on almost none of its home grid for crawl space repair. By October 2026 it held the top 3 on every point for crawl space repair, crawl space encapsulation and foundation repair.

Crawl space and foundation company, Elizabethtown NCLocal SEOMay 4 to October 23, 2026Data: Local Dominator

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Results

Before and after

May 4 to October 23, 2026. Grey bar is before, orange is after.

MeasureBeforeAfterChart
Maps top 3, "crawlspace repair" (of 133 points)2133
Average Maps rank, "crawlspace repair"6.861.06
Maps top 3, "crawl space encapsulation" (from July 14)14133
Average Maps rank, "crawl space encapsulation"18.921.00
Maps top 3, "foundation repair"86133
Average Maps rank, "foundation repair"3.721.00
Map scans

The Google Maps grid, before and after

Local Dominator scans for "crawlspace repair" on the same grid. Green pins are top 3, yellow 4 to 6, orange 7 to 10, red 11 to 20, grey outside the top 20. Business name and address are blurred.

Before · May 4, 2026
Local Dominator Google Maps rank grid for crawlspace repair, before, May 4, 2026
After · October 23, 2026
Local Dominator Google Maps rank grid for crawlspace repair, after, October 23, 2026

The starting point

In May 2026 the business ranked in the top 10 on most of its 133-point grid around Elizabethtown for "crawlspace repair", but in the top 3 on just 2 points, with an average rank of 6.86. Homeowners mostly call one of the three businesses in the map pack, so it was visible without getting the calls.

When "crawl space encapsulation" was first scanned in July, the business appeared on only 14 of the 133 points at all.

What we did

  1. Baseline grids before changes

    Crawl space repair and foundation repair were scanned on a 133-point grid in May. Encapsulation was added in July, and crawl space drainage and foundation drainage in August.

  2. Fixes in priority order from the audit

    Site issues worked through in order of impact, then the site was audited again to find what was left.

  3. Internal links to orphan pages

    Pages that no other page linked to were linked from the related service pages, so Google could find them and see what they cover.

  4. Business Profile kept active

    Profile posts scheduled weeks ahead, so the profile never went quiet.

  5. Same grid on every check

    Every scan uses the same 133 points and settings, so the before and after compare like with like.

What's still open

The home market is won, the next towns aren't yet. First scans around Fayetteville and Wilmington in October 2026 found the business on only 1 or 2 of 133 points for its main keywords, and "french drain installation" isn't ranking anywhere yet. Those scans are the baseline for the next phase.

How this was measured

Local Dominator geo-grid, 133 points with the same centre and settings on each date. "Crawlspace repair" and "foundation repair" compared May 4 and October 23, 2026; "crawl space encapsulation" July 14 and October 23, 2026. Map rankings also depend on distance, reviews and competitors, so these are outcomes of the whole engagement. Work delivered with a partner agency.

This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our local SEO services follows.

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5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method

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