5%74%
map top-3 share, "chimney cleaning"
From 5% to 74% of the map for chimney cleaning in nine weeks
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
A Minneapolis and St. Paul garage door company had lost most of its search traffic. A root-cause investigation, then cleanup and off-page work, took its non-branded clicks from 84 to 164 for the same three months year over year, and leads from Google now convert 63% better. Its map rankings didn't improve, and this page shows that too.
We only use your details to send your audit. Privacy policy.
Want the same audit for your business? It's free.
July 25 to October 24, 2026, against the same weeks of 2025. Grey bar is before, orange is after.
| Measure | Before | After | Chart |
|---|---|---|---|
| Non-branded Google clicks, 3 months | 84 | 164 | |
| Non-branded average position | 39 | 11 | |
| All Google clicks, 3 months | 663 | 915 | |
| Average position, all searches | 37.6 | 9.8 | |
| Leads from Google organic (GA4 key events) | 56 | 61 | |
| Google organic visit-to-lead rate | 3.2% | 5.2% | |
| Non-branded impressions | 112K | 88.8K |
Screenshots from Search Console and Semrush, October 26, 2026. Business name, domain and account details are blurred.
Organic traffic had fallen sharply year over year. A year before this comparison, the site's average Google position was 37.6, and searches without the company name brought 84 clicks in three months.
The investigation, using Search Console, GA4 and Semrush, found several URLs competing for each location, page-builder and tracking-parameter URLs indexed by Google, a backlink profile where most anchors were money keywords from spam domains, and a site-wide redirect that sent every broken link to the homepage and hid them.
A root-cause report for the owner that ranked the causes: competing URLs per location, indexed junk URLs, toxic backlinks and the gap to the market leader's authority.
Slug-level duplicate checks across the blog, so each post targets one search.
Identified the catch-all redirect masking broken links, so they could be fixed instead of hidden.
A content plan and keyword map from Semrush exports, BrightLocal grid scans and the Business Profile's own search terms, suburb first.
15 link targets, three digital PR campaigns and outreach templates, with sponsored local media links checked live before recommending them.
Both ways a visitor can become a lead, the scheduling widget and the estimate form, mapped and tested.
The map pack didn't improve. On BrightLocal's weekly grid for "garage door repair" around one office, the average map rank was 18 in September 2025 and 20.4 in October 2026, against competitors with 180 to 930 reviews. Google organic visits in GA4 were also lower (1,167 against 1,761) even as Search Console clicks rose, so we report leads and conversion rate, not visits. The map pack is the next priority.
Search Console web search, July 25 to October 24 in 2026 and in 2025; non-branded means searches that don't contain the company name. GA4 Google organic sessions and key events for the same windows; 3,583 Yahoo-labelled organic sessions in 2025 were left out as unreliable. Semrush organic traffic estimate. BrightLocal weekly Local Search Grid since September 15, 2025. Work delivered with a partner agency.
This work was led by Carlito Luaton, founder of Map Peak Digital. It's the same process our organic SEO services follows.
Chimney and hearth company, Salem OR · July 27 to October 1, 2026
Crawl space and foundation company, Elizabethtown NC · May 4 to October 23, 2026
Send your email and website. You'll get a short audit with the top fixes in order of impact.
5% to 74% of the Salem map in the top 3 in nine weeksAverage Maps rank 10.35 to 3.38 in Grand RapidsEvery result shows its dates and method
We only use your details to send your audit. Privacy policy.
Or email carlito@mappeakdigital.tech · Book a call